![]() Marx failures are the most rare and collectible today. The 1932 'Amos ‘n’ Andy Fresh Taxi' drove forward, then halted, and shake! These were mass-produced toys, so to have any value the lithographed tin has to be in extremely good condition. Like the 1940 'Charlie McCarthy Buggy', this Marx toy car had big rear wheels, which could also be used for a toy tractor. For example 1932 jalopy 'Comic Car', curved forward, halted and then drove backward in an arc. Their toy cars had often unexpected features. Marx tin toys are one of the most popular among today's tin toy collectors. dissolved, even after a few attempts to keep the firm going. In 1982, at the age of 85, Louis died and on the 11th August 1992, Louis Marx & Co. However, in the 1980s some of Marx toys were reproduced (be careful if you want to buy original toys!). ![]() Losses in the US forced the closure of the Swansea factory in 1981. Now this new company, Dunbee Cobex Marx, took over Marx US from Quaker Oates and continued to manufacture toys until February 1980. End of an eraIn 1967, Dunbee Cobex purchased Marx UK and continued producing toys until 1976 under the name Louis Marx and Co. Marx ended the 1960s by introducing the all-time greatest ride-on toy The Big Wheel. He started with one of his most famous toy: ' Rock-Em, Sock-Em' robots with a commercial featuring Rocky Graziano, the Heavyweight World Champion. Unfortunately, Marx didn't pick up on new markets and failed to join the electronic toys era.ĭuring the 1960s, Marx toys began to accept and make TV commercials. A gof combination! Quality at the lowest price possible, Marx toys became so popular that he rarely needed to advertise.Īfter WW2, the firm worked hard to became again the number one largest toy manufacturer in the world: Louis Marx, The Toy King. Louis was an expert at designing toys, but he was also very good at marketing. And for example the 'Tidy Tim Street Cleaner' toy from 1940 was known originally as 'Popeye pushing a barrel of spinach'. Wind-up train 'The Honeymoon Express' became the 'Mickey Mouse Express' (Marx produced many Disney tin figures) and later the 'Subway Express'. To keep costs low, the company would often re-use dies, using it for multiple different tin toys. ![]() Success steadily increased and within a decade Marx had sold millions of whistling Lumar yo-yos. The next year, in 1922, these two tin toys had sold over eight million apiece, making Louis and his brother millionaires. Louis got some space in a factory in Erie, Pennsylvania, and from Strauss he bought two dies for the Zippo climbing monkey and Alabama the minstrel dancer. They were able to produce independently and with their own toy designs from 1921. ![]() They firmly stood for their two policies: " Give the customer more toy for less money" and " Quality is not negotiable". It would eventually grow to be the world's biggest toy, playsets, trains, tin space explorers, rockets and toy soldiers producer. David, his younger brother, joined him and by 1955, the company had tin toy factories in ten different countries, including Japan, with divisions such as Linemar. He started with basically empty hands and no money. Strauss toy company where he worked and started his own business, Louis Marx & Co. Marx toys started in 1919, when, at the age of 23, Louis Marx was fired from the Ferdinand J. ![]()
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